smart beat package design

When a product is being sold in a retail location, the only salesperson present is the product packaging. If the customer isn’t immediately attracted to the product, landing in that shopping cart becomes nearly impossible.

For that reason, I created a package that is wrapped in soft-touch paper that has a front panel that can be opened that reveals the camera and base station. Every side of the box reveals a little more about the product, spoon-feeding the customer with the minimum informaiton needed in order to keep their interest.