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Having a good image is vital to your company. If people perceive the company as high-end, they will treat it like so. On the other hand, if they perceive it as a company run out of a garage, they will likewise treat it that way...
Ideally, everything design-related is better done by a graphic designer if you don’t have experience yourself. However, to make sure you’re spending in the right places here are some key times to contract/hire a graphic designer – and when you can most likely get by on your own.